Monday, June 22, 2009

Good-bye Good-bye Bacardi!

Ok so I know alcohol companies are notorious for disrespecting women but Bacardi's latest promotional ploy is just too much.

Good thing the blogsphere blew up when this story came out and the website was taken down and now Bacardi has issued the following apology:
Thank you for taking the time to post your story regarding Bacardi Breezer.

The campaign you are referring to ran in 2008 for two months in Israel. Even though Bacardi Breezer is not sold or distributed in the United States, we immediately notified the appropriate Bacardi affiliate and had this website shut down.

Bacardi proudly celebrates diversity and we do not endorse the views of this site. We sincerely apologize to anyone who was offended by this site and thank you for bringing it to our attention.
Thanks Bacardi. How about instead of sending a lamo apology you stretch your advertising muscles and find some non-offensive ways to sell your products (not that I'll be buying anytime soon!)


High-Heeled Foot in the door June 23, 2009 at 5:05 PM  

Wow seriously? That is just so wrong!